SBJ Wins 3 Awards at Corporate Publishing Conference

Springfield Business Journal won three awards at the Alliance of Area Business Publishers annual conference.

SBJ received a Bronze Award for Best Website, a Silver Honor for Best Overall Design for Medium Tabloids, and a Silver Honor for Best Recurring Feature Among Medium Publications at the Editorial Excellence Awards taking place. are held June 11 in Columbus, Ohio.

The website run by digital editor Geoff Pickle, SBJ.net, was honored alongside Business News with a silver award and Crain’s Chicago Business with a gold award. Best of show is a contest between all event publications.

“The site excels at tailoring its content to the audience in the region it serves, providing large, engaging, locally-sourced photos to provide additional connection with the content,” read the judges’ comments. “The information and stories are fresh, locally relevant and engaging, while the intuitive, easy-to-navigate interface further simplifies the website experience, enhancing it with its simple and inviting design.”

For Best Overall Design, SBJ was recognized for the layout and coverage of the Springfield-Branson National Airport news stories, Heartland Labs reports, and SBJ’s Economic Growth Survey, among others.

In their comments, the judges said, “Both art covers stand out for their bold use of eye-catching colors, while still having room to breathe. Workforce development stories and eye-catching images for the maker article. The week on the web is a good cross-platform promotion. There is an active variety of typography, including titles and headers that are well delineated.

Recognized Best Overall Design Silver Award SBJ’s A Conversation With, series, a Q&A featuring local business leaders. Editor Christine Temple’s interviews with James Boosey of Blue Heron Farm & Bakery, Will Cox of Solera Energy LLC and Jessica Hill of Spencer Fane LLP were used for the award submission.

“The questions and answers that make up this recurring feature are robust and informative,” the judges said. “In the process of interviews with various business leaders, the articles go beyond profiles to provide rich insight into business processes and economic issues. operation offer a perspective on these companies as a whole. »

More than 120 prizes were awarded during the event. The awards ceremony marked the culmination of a three-day conference that featured workshops on copywriting, sales, marketing and events, and audience development.

The AABP represents about 65 publications in North America with a combined circulation of about 1.8 million, according to its website.